about me!
Hi - thanks for stopping by! I am a recent graduate of UC Berkeley, double majoring with a B.A. in Cognitive Science and Media Studies and minoring in Data Science. My ultimate goal is to combine my knowledge of brain, mind, and behavior with experience in media and consumer behavior.
I am currently looking for opportunities in Product Management, Content Marketing, and Advertising where I can incorporate my knowledge of decision-making psychology with the media literacy, critique, competency, and research skills of Media Studies.
In my free time, I love to experiment with new baking recipes, hike round California's state parks, and write for my blog. I am also extremely dedicated to meeting my Goodreads goal this year and always looking for new book recommendations!
Feel free to reach out to me to connect or collaborate!
Check out some of my writing:
EXPERIENCE
Co-President
May 2021 - May 2023
COGNITIVE SCIENCE STUDENT ORGANIZATION
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Managed the External Affairs Committee and oversaw planning of all events.
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Led point on outreach, alumni, and university-wide communications.
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Worked closely with the President to oversee all association logistics.
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Coordinated with marketing and finance to ensure all aspects of the events were accounted for.
Editorial Design Intern
May 2021 - August 2021
May 2022 - August 2022
ROKU INC.
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Brainstormed, designed, and curated platform-wide Inclusion Zones, including the Pride Zone, Latino Voices, and more.
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Coordinated with engineering and NBC on a platform-wide Olympics experience.
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Planned, pitched, and programed a week of live TV for the Roku Channel.
Supervised Research
January 2021 - May 2021
DR. DORA ZHANG & WENDY BOOTES
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Proposed and executed personal research about the impact of media on political culture.
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Explored the UC Berkeley library catalog and special media archives.
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Presented my findings to a broad group.
Copywriter
Sep. 2020 - May 2021
INNOVATIVE DESIGNERS OF TOMORROW
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Organized and wrote weekly newsletters.
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Wrote copy, image descriptions, and alt-text for social media posts, events, and all graphics.
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Wrote monthly design-related articles for Medium.
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Helped with planning and storyboarding for video content.
Marketing Director
May 2020 - May 2021
COGNITIVE SCIENCE STUDENT ORGANIZATION
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Managed the internal marketing committee.
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Wrote copy and designed engaging content for posting on Instagram, Facebook, and Twitter.
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Designed and managed all processes for merchandise production and sale.
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Led the marketing committee for the annual conference and handled all marketing for the event.
Research Assistant
Fall 2019 - January 2021
NEMEA CENTER FOR CLASSICAL ARCHEOLOGY
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Managed the database of all artifacts sent in from the research site in Nemea, Greece.
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Analyzed mass amounts of data using Excel, FileMaker, and Google Sheets
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Worked closely with Dr. Kim Shelton
EDUCATION
UC BERKELEY
COLLEGE OF LETTERS AND SCIENCES
2023
B.A. Cognitive Science
B.A. Media Studies
Minor Data Science
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Cognitive Science Student Association
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Research Assistant under Dr. Kim Shelton
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Delta Delta Delta Pi chapter member
SKILLS
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Communication
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Copywriting
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Editing
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Journalism
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Data Analysis
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Design thinking
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Organization
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Digital design
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R, statistical analysis
CONTACT
Allira Bellawala
UC BERKELEY
COGNITIVE SCIENCE AND MEDIA STUDIES
Phone:
4O8v963v8226
Email:
allirabellawala @ berkeley.edu
© 2020 By Allra Bellawala